Each pair of jeans, consumes over 10,000 liters of water during growing cotton and during the manufacturing process, and also other resources including chemicals in abundance. Upcycling of this keychain from the leftover pieces of denim has resulted in indirect saving of all these resources. High hygiene and washing standards are maintained while giving old denim a fresh new look.

Disclaimer: Every keychain by dwij is unique! Thus, the piece of keychain delivered to you may have different shades of blue, however the pattern remains the same.